For color scheme, take into consideration the colors and textures of the food you plan to serve from the unit and match that.

Color Vitality: The palette of colors you choose will be one of the biggest decisions in logo design you need to make.

Just make sure to select a font style that’s not too thin making it difficult to read from long distances. There are literally thousands of unique font options you can use to help the text stand out visually.

Fancy Fonts: Using custom types is one of the simplest ways that your logo can stand out from the competition.

This is a terrific way to help the name of your business stick. Often the name of your business will be positioned directly above or below the image.

The Name: Including the name of your food truck is a best practice of most logo designs.

This will make it clear to prospective customers what you’re offering on the truck.

If you’re food truck has a clear food identity like this ask the designer to integrate the food type into the logo. The Food: Most food trucks have a small and focused menu like grilled cheese sandwiches or hot dogs.

Looking for specific ideas that you can provide to a designer to amp up your logo design? Here are a few basic elements of food truck logo design: While a marketing agency could charge between $7,500 -$25,000 for a logo design, you can get something that meets your needs as a small business owner for much less. While you may not have the budget of these big companies, it doesn’t mean you can’t get close to their level of professionalism in logo design. Eventually, your logo will become a familiar sight to your own tribe of fans too if only at the local level. Big food brands like McDonalds, Starbucks, and others all have instantly recognizable logos that you’re no doubt familiar with.

Having a high-quality logo also gives you instant credibility among potential customers. Once you put in the hard work of getting the logo created, edited and approved, the rest of the branding steps can be completed quickly. You could use the design as part of your food truck wrap, put it on the menu, business cards, website, and social media profiles. Once you get a logo you can be proud of there are all sorts of ways it can be utilized within your food truck business. A food truck logo we like a lot from the Grilled Cheez Guy.

Truck logos design